Fast-moving perfumes are the ones that practically sell themselves: your customers already know them, ask for them by name and buy them again. For Black Friday and December they are the safe core of your order, and on our wholesale platform you will find them together under the Top Sellers filter: the Shoppex Top 100.
Shoppex Corp is a wholesale distributor of original perfumes with a warehouse in Doral, Miami, selling to stores and resellers in the United States, Latin America and the Caribbean. Here is what the Top 100 is, why it makes sense to start there in the busy season and how to use it to build your order.
Key takeaways
- Fast-moving perfumes are the ones your customers already ask for by name: they leave the shelf quickly and get restocked often.
- The Top 100 is the Top Sellers filter on our wholesale platform, and you can see it with your free account.
- On Black Friday and in December people buy fast and play it safe: what already sells is the core of the order, and new items are a small part.
- Orders start at $1,000; from $2,500 your whole order moves to a better price level and earns Shoppex Rewards.
In this article
What fast-moving perfumes are
Turnover is how many times you sell and restock a product in a given period. A fast-moving perfume leaves the shelf in days, not months: people search for it by name, recommend it and buy it again. For a store or a reseller, it is the part of the inventory that turns into cash fastest.
The opposite is stock that sits: a perfume nobody knows yet, a size customers don’t ask for, or a trend that has already passed. That is why we looked at whether it is worth investing in every viral perfume. During the rest of the year that stock can be cleared calmly; in the busy season, every bottle that doesn’t move is space and money you are not using on what does sell.
What the Shoppex Top 100 is
The Top 100 is the Top Sellers filter on our wholesale platform: it brings together in one view the perfumes that sell most on the platform. It sits next to the other filters you use to find what you need quickly:
- Fast Shipping
- Top Sellers
- Discounts
- Favorites
- Inspirations
You can see it with your account, just like prices and today’s stock. If you prefer working in Excel, the Downloads section has the full price list and the best-seller list; you can also request it on our price list page.
Our customers’ orders keep featuring Arabic houses such as Afnan, Rasasi, Armaf, Bharara and Lattafa, alongside designer classics. The list changes with what sells: check it every time you put an order together.
Why fast-moving perfumes are the safe play this season
Black Friday is Friday, November 27, and Cyber Monday is Monday, November 30. Then comes December, the gifting month. In those weeks shoppers buy fast and prefer what they already know: there is no time to introduce a new perfume to everyone who walks in.
US holiday sales
+4% to +4.8%
Expected growth from November to January, according to Deloitte.
Online
+7.5% to +8.4%
Expected growth of online sales in the same season.
Holidays 2024
1 in 5
About one in five US consumers bought fragrance as a holiday gift, according to Circana.
The first two figures come from Deloitte’s holiday forecast, from September 2026, and the third from Circana. In its study of this holiday season, Circana counts prestige fragrance among the «functional luxury» categories that saw strong demand. For your store, that adds up to a simple rule: in season, the shelf has to be full of what customers already want.
Good to know: these figures are for the United States. In Latin America the season also runs on its own dates, such as El Buen Fin in Mexico, from November 13 to 17, and the December bonuses.
How to use the Top 100 to build your order
- Log in to the platform and open the Top Sellers filter.
- Mark the ones you already sell and the ones your customers ask for: that is the core of your order.
- Check the inventory type: Fast Shipping is prepared in 1 to 3 business days from payment, and Back Order in 5 to 7. You can combine both in the same order.
- Check the quantities: from 2 units per product on Fast Shipping and from 6 on Back Order.
- Complete the order from $1,000. If budget is left, that is where new items come in: one or two references to test.
Sales are ex works: we prepare your order at our warehouse in Doral, and you, your courier or your freight forwarder pick it up. If you buy from outside the United States, our guide to buying wholesale perfumes in Miami from Latin America walks you through payment and pickup.
How to read the Top 100 without getting it wrong
The Top 100 shows what sells most across the whole platform, among customers from many countries. Your store has its own audience, so use it as a starting point, not as a closed list:
- Cross-check it with your sales. What is in the Top 100 and already sells in your store is the safest part of the order.
- Think about your customer. If Arabic or designer perfumes sell better in your area, give that part of the Top 100 more room.
- Don’t put everything into one. Several references that sell well protect your season better than many units of a single one.
- Leave room to restock. If something sells out mid-season, Fast Shipping items can be reordered and are ready in 1 to 3 business days from payment.
And if a perfume your customers ask for a lot is not in the filter, search for it by name or brand on the platform: the Top 100 is a guide, not the whole catalog.
What you gain by ordering more fast-moving perfumes
Your price depends on the order total, not on each product. That is why it pays to bring the season together in a single order:
- From $1,000: our entry price level.
- From $2,500: your whole order moves to a better price level, earns Shoppex Rewards and gets an assigned sales representative following up with you.
- From $10,000: our best price level.
Shoppex Rewards gives you back 0.5% of the full-price merchandise on orders from $2,500 to $9,999, and 1% from $10,000, to pay for DEAL products on your next purchases. We walk through an example in a new way to buy at Shoppex.
Frequently asked questions
What is the Shoppex Top 100?
It is the Top Sellers filter on our wholesale platform: it brings together the perfumes that sell most on the platform. You can see it with your free account.
What is a fast-moving perfume?
One that sells quickly and gets restocked often, because customers already know it and ask for it by name.
What is the minimum order?
Orders start at $1,000, and you can combine products to get there. Per product, from 2 units on Fast Shipping and from 6 on Back Order.
How long until my order is ready?
1 to 3 business days from payment on Fast Shipping, and 5 to 7 on Back Order. You, your courier or your freight forwarder pick it up at our warehouse in Doral.
Can I download the best sellers in Excel?
Yes. The Downloads section of the platform has the price list in Excel, either complete or with the best sellers only.
Build your season from the Top 100
Create your account on our wholesale platform to see prices, today’s stock and the full catalog.
It's free: activate your account from the email we send you.
Price list in Excel? Once inside, download it under Downloads: the full list or just the best sellers.
Shoppex Corp team
Wholesale distributor of original perfumes in Doral, Miami.
