Shoppex at Cosmoprof Miami and Expobelleza Medellín 2026

Shoppex at Cosmoprof North America Miami 2026 and at Expobelleza Medellín 2026: in a single year we exhibited at the show its organizers call the leading B2B beauty trade show in the Americas, January 27 to 29 at the Miami Beach Convention Center (booth 562), and at Plaza Mayor in Medellín, Colombia, June 11 to 14 (booth HG6A). The next one already has a date: Cosmoprof North America Miami 2027, January 26 to 28, booth 1767. Here is what we did at each show and, more to the point, what a trade show offers a wholesale perfume buyer who does not know us yet.

Shoppex Corp is a wholesale distributor of original perfumes with a warehouse in Doral, Miami, selling to stores and resellers across the United States, Latin America and the Caribbean. We were founded in Miami in 2020, have sold wholesale since 2023 and today carry more than 300 designer, niche and Arabic brands. A trade show is one of the few chances a buyer gets to see our faces before placing a first order; that is why we go.

Why a wholesale distributor goes to trade shows

Selling perfume wholesale is largely a trust business. A buyer in Caracas, Bogotá, Santo Domingo or Guatemala City, or a store owner in Houston or Orlando, is wiring money to a company in Miami, and it is only natural to want proof first: that the company exists, that it has a warehouse and a team, and that the merchandise is what it claims to be. A trade show settles that in a ten-minute conversation, bottle in hand.

It works the other way too. At a show we hear which brands stores are asking for, which sizes move in each market and which questions come up again and again before a first order. A good part of what we answer in our frequently asked questions came out of conversations like those.

Shoppex at Cosmoprof North America Miami 2026: booth 562

Cosmoprof North America is the B2B beauty trade show its organizers describe as the leading one in the Americas: it covers skin care, makeup, hair, nails and fragrance, with two editions a year, in Las Vegas and in Miami. The 2026 Miami edition ran January 27 to 29 at the Miami Beach Convention Center, and our team spent all three days at booth 562. The figures for that edition are the ones the show itself publishes on its official page:

What did we do there? The same thing we do in Doral every day, but in person: show our catalog of Arabic, designer and niche houses; explain how wholesale buying works, from $1,000 per order and, as a general rule, 2 units per product in Fast Shipping and 6 in Back Order; and meet stores and resellers who until then had only written to us on WhatsApp. We also saw launches first hand: at that edition, for example, we spoke with Fragaby at the presentation of Fragaby x Risala Elite, a collaboration with the Armaf house.

Expobelleza Medellín 2026: four days at Plaza Mayor

Expobelleza is Medellín’s beauty trade show, held at the Plaza Mayor convention center, with an exhibition floor, a congress and a business matchmaking program; its organizers describe it on their official site as the largest Spanish-speaking beauty ecosystem. The 2026 edition ran June 11 to 14, and we exhibited at booth HG6A.

Colombia is one of the countries we sell the most to, along with Venezuela, the United States, the Dominican Republic, Nicaragua, Guatemala and Mexico; we say so on our For brands page. Going to Medellín meant going to where many of our customers are instead of waiting for them to come to Miami. Over those four days we talked with stores, distributors and industry professionals, and we took the chance to explain something buyers in Colombia ask about a lot: how an ex works purchase works and how a courier or freight forwarder picks up in Miami.

What a trade show gives a wholesale perfume buyer

If you own a store or resell perfume and you are sizing up a new supplier, this is what a trade show lets you do that a website cannot:

• See and smell the product. You check the box, the cellophane, the lot number and the UPC or EAN code with the bottle in your hand. Our guide on how to tell if a perfume is real explains what to look for.
• Meet the team. The person who talks to you at the booth is the same one who answers you later on WhatsApp or by email, in English or Spanish.
• See new releases before the market does. Houses unveil their launches at trade shows; that is where you learn what is coming and can plan your assortment ahead of time.
• Get concrete answers. Minimums, price levels, Fast Shipping and Back Order, payment methods, how your courier picks up. One conversation clears them up.
• Set up a warehouse visit. If you come to Miami for Cosmoprof, you are half an hour from our Doral warehouse; many stores use the trip to see it.

What a trade show does not change is how you buy afterwards. You build the order on our wholesale platform; inventory updates roughly every two hours; and the sale is ex works, meaning it ends at our Doral warehouse, where you or your courier or freight forwarder pick it up. We walk through it step by step in how the wholesale platform works.

If you could not make it: how to get to know us without a show

Most of our customers have never set foot in a trade show with us, and they buy all the same. For anyone who wants to see the operation before a first order, we do video calls from the office and the warehouse: we show you the shelves, how every item is scanned and how an order is packed. Our About us page tells you who we are, since when and with what numbers.

If you buy from outside the United States, our guide on how to buy wholesale perfumes in Miami from Latin America explains how pickup is arranged with your courier or freight forwarder. If you are in the US, our delivery policy covers pickup in Doral and shipping with your own carrier.

Cosmoprof North America Miami 2027: see us at booth 1767

The third edition of Cosmoprof North America Miami runs January 26 to 28, 2027, at the Miami Beach Convention Center, and Shoppex Corp will be at booth 1767 in the main hall. We are back as exhibitors at our home city’s show, in an edition that, according to the organizers, debuts The Fragrance Experience: a dedicated area bringing together fragrance houses, ingredient suppliers, brands, distributors and retailers. On January 28 that area also opens, with a separate ticket and limited capacity, to fragrance enthusiasts and content creators.

Who do we want to see at the booth? Stores and resellers who buy wholesale, whether or not they already have an account with us, and perfume houses and brands looking for a Miami distributor for Latin America and the Caribbean. For brands we have a page with what we do and a form to book the meeting: For brands.

How to get the most out of the visit

1. Register for the show early, on the official Cosmoprof North America Miami page. It is a trade-only show: admission is for industry professionals.
2. Create your free account on our platform before you travel. You arrive at the booth already knowing which brands we carry and at what price, so the conversation is about your order, not the catalog.
3. Write down what your customers ask for. Names, sizes, the things they request that you cannot find. It is the best list for walking a trade show.
4. Write to us to book a time slot at booth 1767, or a visit to the Doral warehouse the day before or the day after the show.

Shoppex at Cosmoprof Miami 2026, at Expobelleza Medellín 2026 and again at Cosmoprof Miami 2027: it is the most direct way we have for you to get to know us before you buy. If you will not be in Miami in January, the path is the same as always: create your free account on our wholesale platform and see prices and today’s inventory.

Frequently asked questions