Bharara Rome Collection: Two New Releases and How to Order Them

The Bharara Rome collection has two new members: Rome My Spirit Pour Homme and Rome Elixir de Bharara. For a reseller, the news isn’t just two more bottles in the catalog. They arrive inside a line your customers already recognize, and that changes how you present them and how you order them.

Shoppex Corp is a wholesale distributor of original perfumes with a warehouse in Doral, Miami, selling to stores and resellers across the United States, Latin America and the Caribbean. Bharara is one of the brands that moves the most in our warehouse, and its Rome line is the one customers ask us for most.

What the Bharara Rome collection is

The Bharara Rome collection is a group of fragrances that share the Rome name and bottle concept but cover different styles and buyers: men’s, women’s, unisex and higher-intensity versions. In the industry this is called a line or franchise: one fragrance that works, surrounded by versions that give customers a reason to come back.

Right now, the public best-seller section of our price list page shows the family under several names:

• Rome Pour Homme
• Rome Pour Femme
• Rome Extradose
• Rome Extradose Pour Femme
• Rome La Bomba
• Rome Imagine
• Rome Fantasmagory
• Rome Melancholia

To see the whole brand, including other lines like King and Rey de Reyes, visit our Bharara perfumes wholesale page.

The two new releases: Rome My Spirit Pour Homme and Rome Elixir

Both join a family that already has its audience. Here is what can be said about each one based on what is published today:

Rome My Spirit Pour Homme

A new men’s version inside the family. It gives Rome Pour Homme and Rome Extradose customers one more option to rotate without leaving the line they already wear.

For men

Rome Elixir de Bharara

In perfumery, “elixir” usually signals a more intense take on the original. The brand hasn’t published the full product sheet yet, so confirm the concentration on the platform.

New to the family

We won’t guess the notes for you. As of this post, Bharara hasn’t published the full note pyramid for either one on its site, and the descriptions floating around online retailers don’t match each other. Each product page on the platform has its description: use it as your reference and, if you have a tester, let customers try it.

Why a family that already sells is a more orderly bet

When a well-known family grows, half the selling work is already done. The customer recognizes the name, knows where it sits on the shelf and trusts the brand because they’ve worn it. What you need to explain is the difference, not the whole brand.

The market backs that logic. According to Circana’s first-half 2026 report, as covered by Retail Dive, fragrance was one of the fastest-growing beauty categories in the U.S., and much of that growth came from shoppers trading up to higher concentrations:

An intense version inside a familiar family, which is what the Rome Elixir name suggests, fits the customer who already has a favorite and wants a “stronger” take in the same style. That’s a market trend, not a guarantee for every store: what matters is how the Rome family moves with your own customers.

How to present the Bharara Rome collection to your customers

What we see with resellers who work a full family is that they don’t sell it one bottle at a time. They sell it as a map. These steps work for a display case, a WhatsApp catalog or social media:

1. Put the new releases next to the Rome you already sell. If your customer buys Rome Pour Homme, My Spirit goes right beside it.
2. Explain the difference in one sentence. “It’s the new men’s version of the Rome family” lands faster than a list of notes.
3. Reach out to customers who already bought a Rome. They have the most reasons to try the next one.
4. Build pairings within the family. A Rome for him and one for her, or the original with its intense version, are easy gifts to explain during the holidays.
5. Use the platform description. That way what you say in your store matches the product sheet.

One more practical point: keep the family together in your own catalog too. If your WhatsApp list or online menu groups scents by brand line instead of alphabetically, a customer looking for Rome Pour Homme sees My Spirit and the Elixir in the same glance, and the question “what’s the difference?” starts the conversation for you.

How to add them to your wholesale order

You order the two new releases the same way as the rest of the catalog, on our wholesale platform:

1. If you don’t have one yet, create your free account on our wholesale platform and activate it from the email.

1. Search for “Rome” to see the whole family with current availability.
2. Add the new releases plus the Rome scents you restock: from 2 units per product on Fast Shipping and from 6 on Back Order.
3. Mix products to reach the $1,000 order minimum.
4. Submit the order without paying. Inventory is held for 48 to 72 hours while our team confirms availability and sends you the sales order.

Once paid, a Fast Shipping order is prepared in 1 to 3 business days and a Back Order in 5 to 7. Payment options, price tiers and pickup details are in our FAQs.

How much to order of each the first time

With a new product, the careful move is to test before you load up. A simple way to do that is to order the minimum of both new releases inside the same order where you restock the Rome scents that already sell for you, then see how your customers respond before raising quantities.

The order total matters too. From $2,500, the whole order moves to a better price tier, earns Shoppex Rewards and gets an assigned sales advisor to support you; from $10,000, you get our best tier. Ordering across the family in one go is a natural way to reach those amounts without overbuying a single scent.

If you’re building your year-end assortment, our post on fast-moving perfumes for the holiday season helps you see where the Rome family fits alongside the rest of your inventory.

Frequently asked questions