Best unisex perfumes of 2025: scents to share (or keep for yourself)

For decades, we’ve been told to stay in our lane. Perfume counters were a world divided: florals and fruits “for her,” woods and spices “for him.” But thankfully, those invisible walls are beautifully crumbling down.

The modern approach to fragrance is less about following outdated rules and much more about following your nose to whatever makes you feel amazing. It’s no longer about gendered marketing; it’s about finding a scent that truly represents you.

This is the beautiful world of unisex fragrance, a celebration of personal taste and olfactory freedom. To help guide you through this exciting landscape, we’ve curated a definitive list of the best unisex perfumes that are truly defining 2025. These are the scents that prove a great composition is just that—great, for anyone, anytime.

What makes a scent truly unisex?

So, what exactly makes a fragrance universally appealing? It’s all about balance. The most celebrated and best unisex scents often masterfully blend notes that were once considered strictly “masculine” or “feminine.” Think about the sophisticated harmony of bright citrus notes mellowed by a deep, earthy base of woods, or the intriguing allure of rich spices softened by a delicate floral heart.

These are fragrances that don’t lean too heavily in one direction. They create a new middle ground, a complex and intriguing profile that can be interpreted differently on every individual’s skin, making them incredibly personal. Popular combinations you’ll often find include citrus and woods, spices and florals, or fresh aquatic notes with warm amber.

The 2025 list: our top unisex fragrances to know and love

This is the heart of our guide, a curated selection of scents that have captured our attention this year for their quality, uniqueness, and universal appeal.

Tom Ford - Costa Azzurra Parfum

Pros	Cons
– Exceptionally versatile, transitioning seamlessly from a beach day to a sophisticated evening.	– The distinct marine, salty note might not appeal to those who prefer sweeter or warmer scents.
– Evokes a luxurious and realistic coastal escape, offering a unique, aromatic experience.

Tom Ford’s creations are the definition of luxury, and Costa Azzurra is no exception. This isn’t just a fragrance; it’s a bottled Mediterranean vacation. It opens with a stunningly bright burst of Italian lemon, immediately transporting you to a sun-drenched coast. But the magic lies in its complexity.

As it develops, you get aromatic notes of cypress and oak, intertwined with a unique salty, mineral accord that feels like sea spray on warm skin.

Byredo Bibliothèque

Pros	Cons
– A completely unique and nostalgic scent profile that stands out from the crowd.	– Its distinctive “old paper” and leather vibe can be an acquired taste and may not be suitable for everyday wear.
– Creates a deeply comforting and intellectual atmosphere, perfect for cozy days.

Byredo is a master among unisex perfume brands, and Bibliothèque is a perfect example of their genius. This fragrance is an ode to the quiet magic of a library. It opens with a surprising sweetness of peach and plum, which quickly gives way to a soft floral heart of peony and violet.

But the soul of this scent is its base—a rich, comforting blend of leather, patchouli, and vanilla that perfectly captures the scent of old paper and leather-bound books. It’s a warm, intellectual, and incredibly cozy scent that feels like wrapping yourself in your favorite cashmere sweater.

Lattafa Khamrah

Pros	Cons
– Offers incredible performance and longevity, rivalling much more expensive fragrances.	– It is unapologetically sweet and gourmand, which can be overwhelming for those who prefer more subtle scents.
– A warm, spicy, and inviting scent that is perfect for colder weather and evening occasions.

Representing the explosive popularity of Middle Eastern fragrances, Lattafa’s Khamrah has become a viral sensation and for good reason. This is a powerful, intoxicating gourmand fragrance that feels incredibly luxurious.

It opens with a warm embrace of cinnamon and nutmeg, leading into a delectable heart of dates and praline. The base is a rich symphony of vanilla, tonka bean, and warm amberwood.

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Maison Francis Kurkdjian Baccarat Rouge 540 (Eau de Parfum)

Pros	Cons
– Possesses an unforgettable and unique sillage that is airy, sweet, and mineralic all at once.	– Due to its immense popularity, it has become very recognizable, potentially losing a bit of its exclusive feel.
– Its complex composition smells slightly different on everyone, making it feel very personal.

Even years after its launch, Baccarat Rouge 540 continues its reign as the king of modern unisex perfumery. It’s a fragrance that defies easy description. Is it sweet? Is it woody? Is it mineralic? It’s all of those things and none of them.

With notes of saffron, jasmine, cedarwood, and a luminous ambergris accord, it creates an ethereal, burnt-sugar-like aura that is incredibly addictive.

Aesop Eidesis

From one of the most aesthetically pleasing unisex perfume brands, Aesop’s Eidesis is a fragrance for quiet contemplation. It’s a mesmerizing blend of woody, spicy, and ambery notes that feels both wild and refined.

It opens with a spark of black pepper and petitgrain before settling into a warm, hypnotic heart of frankincense and cumin. The base is a rich, grounding combination of sandalwood and cedar that lingers beautifully on the skin.

Best unisex perfumes of 2025: scents to share (or keep for yourself)

What makes a scent truly unisex?

The 2025 list: our top unisex fragrances to know and love

Tom Ford - Costa Azzurra Parfum

Byredo Bibliothèque

Lattafa Khamrah

Do you wanna start a fragrance business?

Maison Francis Kurkdjian Baccarat Rouge 540 (Eau de Parfum)

Aesop Eidesis

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