Is it worth investing in every viral perfume for your business?

Is every viral perfume worth buying for your store?

Is it worth investing in every viral perfume for your business? A couple of well-positioned posts on social media can turn an obscure perfume into the most sought-after product of the month. Witnessing that wave of customers asking for the exact same bottle creates a natural impulse: wanting to buy that inventory immediately so you […]

3 clear signals a fragrance is about to go viral (and how to profit from it)

3 clear signals a fragrance is about to go viral

3 clear signals a fragrance is about to go viral (and how to profit from it) The fragrance industry has undergone a massive shift. Not long ago, heritage designer houses controlled nearly 100% of consumer attention and retail spend. Every major launch followed a predictable marketing playbook backed by massive ad budgets. In recent years, […]